Wednesday, October 1, 2014

Experience with The Blogger Programme

Connecting to brands and designers is very crucial if you want to implement the role in a fashion industry as being a fashion blogger.

Along my journey, I have received lots of questions of how to get in touch or connect with the brands. So, the answer is "There are lots of different ways to reach your blog to them" And one of my advice is to use a "social platform

It has been proved that social media is one of the great factors which leads to the success of many well-known bloggers, as well as, online retailers. Nowadays, there are many social platforms designed for bloggers and brands to meet one another. However, how do you know which one is effective, which one is unreliable? I myself have tried and registered to some of them, but the one that I am familiar with is "The Blogger Programme" since I have received the great network with brands via this social platform and the very first brand I have been collaborating with is "Majique London" who's generous enough to send me 20 pieces of Jewelleries to feature in The Equinox Fashion

How does this work? 

As bloggers, we are able to search the brands to work with, while they are able to find the new faces for their brands. Moreover, The Blogger Program always lists the latest activities such as "Bloggers Wanted" for us to keep an eye on the opportunities too! You can try it yourself because from my experience it is very simple and easy for not just bloggers but also publishers and brands. 

Necklace- Majique London
Blazer- Zalora Thailand

Catch up more on instagram IG@thequinoxfashion

Much love ขอบคุณมากน้ะคะ :)

Friday, September 26, 2014

What I Wear with $35 Budget

Most of my looks either sponsored by brands or purchased from wide variety of places. I can 100% say that I still love wearing clothes picked at vintage shops or street fashion market. Isn't it fun just to walk randomly checking out some cool stuff that you can't even find at any well-known shops. Even though I just did a research about H&M targets and its architecture during my MA class a few days ago, I am even more interested in doing some research about consumers' behavior at the normal markets yet fulled of many awesome clothing items. 

One of the case studies can be me since I am absolutely assimilating myself with people who looking for unique clothes with the prices ranged from $ to $$. I don't really aim for anything when I go shopping because every time I feel like WANTING to buy something, I always end up at home with my bare hands lol Girls, you know what I'm talking about! Some people might think that being bloggers mean you have to spend much money in buying tops/pants/dresses/shoes and etc but nahhhh for me I only spend money on the products which I really like. I don't really pay $$$ for just a pair of shoes. That's ridiculous to me (except if it's made in a really high-quality fabric!) 

Therefore, what I wear today comprises of sleeveless top, pants, sunglasses and necklace gifted from Majique London (This brand is taking over The Equinox Fashion for this month!) And overall look costs probably $30-$35.....Are you surprised!? 

There are two factors when I decide to buy clothes; 1) Does the fabric worth the price? 2) Does the item suit with my street style? And the first one is very necessary for me because I am studying fashion marketing management, as well as, working in this industry for 3 year so I know that the actual budget of that product can be insanely cheap!

Necklace- Majique London

Catch up more on instagram IG@thequinoxfashion

Much love ขอบคุณมากน้ะคะ :)

Wednesday, September 24, 2014

Why people reading your blog? X Majique London

Have you ever asked yourself “Why you’re writing your blog?” Some may create this online sphere as a hobby, diary or social media which they can share with friends or just for leisure time. Personally, I started blogging a few years ago when I was studying in university. I didn’t even feel like blogging would be something very crucial to my life because it’s just one of the internet’s tools which you can use for meeting new people and tell the stories. Sometimes, I also wondered what should I really blog since there are wide variety of topics to opt for such as lifestyle, fashion trend, food and etc. However, The Equinox Fashion has surprisingly started to unintentionally bring out my inner character bits by bits and make me who I really am today.

From my experience, blogging is like personal branding. Your blog is your brand, and to have such brand means that you have to stand out from the massive crowd. Nowadays, there are lots and lots of fashion bloggers, beauty vloggers popping up on the internet. So, the question is “how are you gonna make yourself become one of those bloggers to be remembered?"

I even started blogging by updating runway trends which I felt as if I had to force myself to come up with the topics. I don’t really watch or update with the fashion shows to be honest because I love mix&match items from street fashion market, or going out and taking snapshots from REAL people. A bag worth $1000 doesn’t make you become a trendsetter in reality. So how to become THAT blogger everyone keeps following?

You need to create something called “Your Personal Style” and stick to that as if style is your heart& soul. Many girls can wear a Simpsons skirt like what I am wearing, but the outfit with my skirt is going to be only look that represents my street style. You have to think of how to be different from everybody else and it will lead you the way, as well as, start disclosing your genuine character too. Like I said about “branding yourself” Stick to your signature, and growing the readers/audience by letting them remember “who you really are” Even though some may ask that to stick with your style mean you cannot wear something else? Yes, you can but it doesn’t mean that today you wear dress, tomorrow you wear street style, and the next day you become Parisian.  My advice is to cling to what your signature is. In one outfit, you gotta have something that tells “your story”  

Accessory- Majique London

Catch up more on instagram IG@thequinoxfashion

Much love ขอบคุณมากน้ะคะ :)

Sunday, September 21, 2014

Moving Experience x Majiquelondon

Some of you may know that I have recently just settled down in Manchester, United Kingdom. Yes moving again! I was originally born in Bangkok, Thailand but my life is all about travelling when I was a kid but "moving" as in the age of 20s. From Bangkok to Chicago to London and now Manchester. I have been working my *** off just to save some money in order to accomplish on something worth a life time. 

Working from being an English Tutor to Sandwich maker at Dunkin's Donut, now I have been working as a full-time street fashion blogger for The Equinox Fashion for 3 years. Also, I have just enrolled MA: International Fashion Marketing Management so that I can finally finish my master degree. My life right now can be compared to the boiling pot which mixed with many ingredients. I have many responsibilities to take care of not only just working on my website, but also taking my education to the next level. However, I believe that whatever I am doing right now is defo gonna worth eventually. I arrived London two weeks ago, but just came to Manchester almost a week ago. Therefore, supermarket is what I call the 2nd home lol There are so many things I need to buy, as well as, ingredients to cook. You know how hard it is to move to another city (or even another country for me!) when you barely know anyone. It has been tiring days but I guess this is what the meaning of moving. 

After London Fashion Week I attended, now let's get the game of Manchester begin. For these five weeks, "Majique London'' is taking over the posts of The Equinox Fashion completely. According to the network of The Blogger Programme, a platform which allows bloggers/publishers to connect with brands, that's how I could get in touch with Majique London. 

I have received loads of beautiful items I chose from Majique London, however, my looks are still going to be my streetstyle signature. I love the combination of cool street fashion and statement necklaces or any other accessories. It is all about how you mix&match what you've already possessed to be your own style. Every time I received an email about collaboration, I always have to make sure that those products are not gonna be a waste since some people only say yes to the brands just to be featured with them. And I don't want that to happen because it is not what The Equinox Fashion's been created. 

Top- Vintage Market, Bangkok
Shades- Le Specs
Pants- Vintage Market, Bangkok
Necklace- Majique London

Catch up more on instagram IG@thequinoxfashion

Much love ขอบคุณมากน้ะคะ :)

Thursday, September 18, 2014

London Fashion Week Outfit I x Erza by Zalora Thailand

According to the previous post about having an interview with Nataliebcoleman with her SS15 collection, I would love to continue posting about an ongoing vibe in London Fashion Week14 which I attended last week. However, let’s keep the other interviews and designers’ showcases for next week but taking a look at what I wear, shall we?

I participated in London Fashion Week this year for a few days, therefore one of my outfits was provided by Zalora Thailand with its latest launched “Erza collection” and the other one was from me and the earrings sent from UK based brand called “Orelia Jewellery”.

The Equinox Fashion has been chosen to be one of the style influencers by Zalora Thailand, an online shopping retail which offers wide variety of products from womenswear, menswear to accessories. I had been contacted by Zalora Thailand only almost a week before I left to London for the fashion week. Or I can say that the outfit had been delivered merely one day before I off to the airport in the next day. Whew! That was so closed!

As a style influencer, I wanted to make a difference this time by not wearing a monochrome outfit because I really love so many vibrant products from Erza collection. As a result, I chose the white blazer and summery palazzo pants instead. Wearing these two pieces together wasn’t only making me feel totally new but also gave me more chances to wear such boho chic look to the big event like London Fashion Week. I guess, it is really rare to see me not wearing my signature streetstyle look which is all about “black” items. I felt really great to see my own reflection in another style :)

Thank you so much Zalora Thailand for choosing me as a style influencer. Your Erza items are really wicked and stylish!

สำหรับงาน ลอนดอนแฟชั่นวีคในครั้งนี้นับว่าเป็นครั้งที่สองแล้วที่ The Equinox Fashion ได้กลับมาร่วมงานอีกครั้งนะคะ แต่สำหรับครั้งนี้เรามีผู้ช่วยในเรื่องเสื้อผ้าซึ่งเป็นคนจัดหาชุดให้เราได้ใส่ไปงานเก๋ๆ กัน ซึ่งก็คือ Zalora Thailand นั่นเอง ปกติแล้วสัญลักษณ์ของความเป็น The Equinox Fashion เนี่ยถ้าคุ้นตากันจริงๆ ก็จะเป็นเสื้อผ้าแนวสตรีทสีดำ ผสมผสานกับเครื่องประดับใหญ่ๆ แปลกๆ อีกนิดนึง แต่ว่าเราเองก็อยากจะทำอะไรให้มันดูแปลกตา ดังนั้นถ้าสังเกตุกันจริงๆ นะเสื้อผ้าที่เราเลือกจาก Zalora จะไม่มีโทนสีดำหรือสีเข้มเลย แต่กลายเป็นเสื้อคลุมแบบสูทสีขาวกับกางเกงพาลาซโซสีฟ้า แมทช์กับรองเท้าสีเงินและกระเป๋าสีดำ ก็ดูเก๋ๆ กันไปอีกแบบ

ขอบคุณ Zalora มากนะคะที่เลือก The Equinox Fashion ให้เป็นหนึ่งใน Style Influencer และได้ใส่ชุดสวยๆจาก Erza Collection คะ

Palazzo Pants- Zalora Thailand
Shoes- Villains SF
Hat- H&M
Bag- Paul's Boutique

Catch up more on instagram IG@thequinoxfashion

Much love ขอบคุณมากน้ะคะ :)

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